If you’re willing to put in the work, a newsletter can be one of the most powerful ways to convert readers into customers.

You’ll have an opportunity to gain direct access to your audience, build authority in your niche, and drive significant revenue over time.

Here are some scenarios where I think a newsletter makes sense:

1. You’re Playing the Long Game: You won’t be successful overnight because you launched a newsletter. The more likely outcome is that it will take you months to get your first few hundred subscribers. This play is all about building a relationship with your audience over time. If you’re willing to put in consistent effort for years, a newsletter can be incredibly powerful. (If that doesn’t feel right to you, tune in to that, and move on.)

2. You Have Specialized Knowledge: If you have unique insights or expertise that your audience can’t find somewhere else, a newsletter is an awesome way to share that knowledge and position yourself as an authority. If that’s you, I think a newsletter is one of the best ways to build your 1,000 true fans.

3. You Sell Products or Services: If you have something to sell, like a digital course, a service, or consulting/coaching - a newsletter will likely be your most effective sales channel. Especially if you have specialized knowledge. I sell more of my products on Saturdays than any other day because that’s when I get to show off my specialized knowledge and then position the right product that goes deeper on the topic.

Like anything worth doing, it’s not about how fast you can be successful with it. It’s about showing up consistently, providing specialized value, and playing the (very) long game.

From: Justin Welsh