Specifically, how to spread word about a book and gather a following for it, potentially even before you’ve written a single word.

Step One: Establish a Presence on the Web

Set up a page on the web where people can go to learn about what you’re planning to do, and where they can sign up to an email list so they can be notified when you do eventually publish the book.

Step Two: Getting Attention

Start pointing people to your web page. Do something every day. Write a blog post, tweet, or post on LinkedIn. Replying thoughtfully to tweets or posts by other people whom you don’t know, but whose writing you respect, is a good way to slowly build your name recognition and respectability.

The basic principle here is that you should always be reaching out to people, and always be giving them something of positive value to them: genuine praise, thanks, encouragement, insights, and entertainment.

From: Leanpub